Ocean of Ideas
An Open Innovation/Consumer Generated Idea platform hosted by Brick and Click Consulting, powered by the Fellowforce Webforce 2.1 Engine for Consumer Feedback and Co-creation. Registration and information for The Coca-Cola Brand Fan Contest located to the right. Contest information and updates (including pictures of prizes) at ConsumerPassion.com. Ongoing conversation and updates also on Twitter. Contact Jeff Crites to learn more.
Create a campaign which combines the Coca Cola brand with various global causes that will a) invite broad participation, and b) help increase the appeal of the Coca Cola brand beyond just great taste.
If people love to buy Coke for the taste, now they can also feel that their purchase helps make the world better as well.
Allow fans to create and lead tribes specific to certain Coca Cola brands and sponsors.
Create your own Coke can for saving or savoring.
When you go anywhere and ask for a Coke, they know what you want. Coke symbolizes EVERY soft drink.
Diet coke has several positive slogans like Live Positively; give, live, love. Should maximize this and create campaign highlighting Diet Coke's role in people's lives every day(from celebrity to avg joe, but unique American personas).
In true 'Brand Fan fashion', author and Coke fan Sue Crites (yes, related to contest host Jeff), raps out a creative Coca-Cola Jingle, covering many Coke products and its deep history. Video link:
http://qik.com/video/637341
What is your favorie Coca-Cola flavor?
Blend of regular Coke and Diet Coke.
Coca-cola needs a VisualCV added to the "Employers" section of VisualCV.com. This creates a presence for Coke within the community, joining other top brands like Amazon, and Microsoft.
http://www.visualcv.com/premier/microsoftcorporation
Make Coke more ecological - a worldwide campain showing Coke's ecological production means and donations to ecological causes.
Most people don't "search the web" anymore, They "google" it. "Coke" despite being one of the most known brands has not turned into a "verb".
"Coke it" (to quench your thirst) due to the meaning of "coke" is unfortunately not ideal, so maybe coke needs to find a brand addition
Coke is good
Coke is better
Coke is the best
Can live without my coke
Hard Candy Chewing balls filled with real Coke. No Coke like flavour but the real drink inside! The hard shell can have different complimentary flavours like cinnamon, lime or cherry or... for an extra flavour experience.
Coca-Cola Ice Cube Trays are for those who don't like watered down Coke.
When I was at Emory University's Goizueta Business School (aka Coca-Cola University), a team of classmates and I did a case study on Coca-Cola and decide there was something important missing. What was lacking was the real sense of a 'coca-cola club' that would be driven by a bottle that members would always carry with them. This bottle would be a refillable container that members could use at any coca-cola fountain, entitling them to fill-up whenever/where-ever they like.
A variation of Coke Zero, Coke Zip would have no calories (Zip) plus some additional nutrients/supplements and/or an extra splash of caffeine (more Zip in your step).
Coke cans are red
Coke cans are black
I hope Santa has
Some Zero in his sack
