  We are looking for the 12th reason for consumers to co-create. 12INCH
defined already the first 11 reasons. Help us to decide upon the 12th
reason, and win a great prize? read more
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5
LonelinessUnfortunately people are sometimes so lonely they create a life on the internet. You can be lonely in a relation, seeking your happiness and a good self esteem on the internet
5
CuriosityCuriosity is one of the main elements of creativity. We are just interested in other people and their businesses. Let's hope that in the future we can combine Facebook and LinkedIn profiles with this DoYouKnowCo-profile.
3
Tailor-made (lifestyle)When consumers have been personally
3
CAREERPosting ideas for a certain company, and developing ideas into implementation together with experts from that company will give you an entry where experience and CV are not important.
3
change the worldthe smallest idea can have the biggest effect. outsiders can come up with thoughts that are out of sight for experts. together we can collect and develop ideas nobody is even close to think of now. like the butterfly-effect, some ideas could change the way we see the world and the human role of trying to master it. think big, start small.
3
Because if you don't create (...)Because if you don't create your experience somebody else will do it for you.
2
SustainabilityCreating solutions that are ecologically sustainable for coming generations
2
MeaningHelping to define a brand or a product in a way that shapes a positive impact for the world of potential users
2
Stage DivingStage diving is the precursor to crowd surfing. Because of intrinsic and/or extrinsic motivations people on the internet search for a stage and audience to dive on and hope they will be carried because of the effort they made.
2
HobbyismPeople have had hobbies for most probably as long as we have existed. Using the internet or collaboration sites to kill time, do what you enjoy doing most, or try to accomplish goals in life are all reasons for having hobbies.
2
Desire to CreatePeople have a natural desire to create. to make. to manufacture... (watch this pic: it all start at a young age)...
1
Product personalityPeople are suggested to prefer products that match their self-concept. People have a self-concept and are motivated to confirm this self-concept. People prefer those products that are consistent with their self concept. Via Co-creation people can bring products and brands they like more matching their self concept. (Source of information; Pascalle C.M. Govers)
1
Innovate or die!Countries and companies have to do it -- but some individuals do not have a choice either -- they have to innovate or they would cease to exist.
1
It gives people Power.People are always trying to find ways to give them power. Using the internet gives you power by staying a head of the latest new information. The list can go on...
1
ValidationTo find out if the idea that sounded revolutionary in your head is really that amazing when it's put out there.
1
they will be more satisfied when they are heardIf you know that the product/service you are investing in includes your ideas, comments, suggestions, you are more willing to promote and advise it to others which will make the product/service more successful
1
Good KarmaKick-starting a positive vibe and enabling it to grow.
1
GloryWhen your ideas change the world, you will never be forgotten.
1
The EnvironmentDeveloping sustainable technology for the coming generations
1
SociabilityPeople want interact, people want think togheter. That's the human nature.
0
Freedom of ExpressionPeople can work to their full potential when they have freedom of expression.
0
Grow personally and professionallyPeople want to grow as individuals both personally and professionally which means that because of the collaboration, Fun, and knowledge sharing they will keep learning and grow as individuals
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Kill timePeople are not going to crowdsource when they have something else to do. Instead, apps and services should enable crowdsourcing while having time to kill.
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Kill timePeople are open to crowdsource when they have nothing special to do. That should be taken into account when designing crowdsourcing apps and services.
0
Realizing your own ideasIt is a tool to develop your own ideas into products together with other, valuable, people. Synergy will improve the ideas and the products.
0
ExplorationOur world and the the worlds and space around us have not been fully discovered. By co-creating, we will get closer to understanding more about our past, the planet, and the universe.
REASON 1: Interesting ObjectivesThe given assignment and its interesting and challenging goal, activates the user to participate.
REASON 2: Care for CommunityJoining forces with others who share the same opinion or objective makes you part of an online community.
REASON 3: FunPeople want to participate in fun activities: they want to entertain or be entertained.
Reason 4: RecognitionPeople enjoy recognition from the company, the initiator or fellow co-creator.
REASON 5: ConnectionConsumers enjoy being in contact with the producer, the brand: they want to be heard by a [big] company.
REASON 6: Improvement & Re-inventionEveryone has an opinion about how to improve certain products or services. Some people even have the need to develop new products or services.
REASON 7: CompetitionThe will to win the competition, to beat the rest of the world.
REASON 8: Reward & IncentivesA fitting reward raises people's attention and stimulates participation. The incentive could be monetary or a sense of fulfilments [honour, reputation].
REASON 9: Knowledge ExchangeCollaboration stimulates people to share knowledge and learn from one another.
REASON 10: InfluenceAs an end-user you enjoy influencing the product or service that you use.
REASON 11: CollaborateIt is more fulfilling to work and produce something fun together instead of alone. Collaboration speeds up the process and produces better results. |
